自我监控、互惠机会与考核目的对绩效评价结果的影响 ——一项准实验研究

绩效考核是人力资源管理的重要工作,考核结果出现偏差是绩效评价常见的问题。从评价者人格特质和考核情境因素入手,分析评价者的心理过程和行为表现,为理解考核结果偏差提供了新的视角。以学生评教准实验模拟绩效评价活动,数据分析表明:评价者自我监控水平、评价者和被评价者之间的互惠机会、评价目的对评价结果有独立的显著影响;自我监控水平和互惠机会、自我监控水平和考核目的、自我监控水平、互惠机会和考核目的对评价结果有交互影响;高自我监控水平的评价者,在有互惠机会和管理性考核时,有更多的高评行为。研究证实了评价者人格特质和考核情境因素对考核结果的主效应和交互效应,对指导绩效考核实践有一定的价值。     

Brand personality of Airbnb: application of user involvement and gender differences

ABSTRACT

In this study we utilized the concept of brand personality to determine how travelers perceived Airbnb as a lodging brand and investigated the effect of involvement level (low versus high) on view of brand personality. As a viable segmentation variable, this study also utilized the interaction effect to examine how gender affects consumers’ involvement level. Significant differences were observed between travelers with high and low involvement in terms of the dimensions of sincerity, excitement, competence, and ruggedness. In addition, we found the interaction effect to be significant, indicating that level of involvement is higher in female travelers than in male travelers. This research will provide meaningful marketing insights for target marketing and positioning based on consumer involvement and gender within the context of Airbnb.     

双元制教育对高职机电一体化技术专业建设借鉴的思考

基于对德国双元制教育的理解,论文结合高职院校机电一体化技术专业的实际情况,对人才培养模式的改革、课程体系的建设、校企合作的融合方面进行思考,借鉴双元制教育的先进经验,结合地区经济实际,探索培养对接行业、企业需求的高素质技能型人才的相关策略。     

The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market

This study investigates the influence of brand personality on consumer loyalty and the moderating role of relative brand identification for multiple brands in the same product category. Survey data were collected from 1,651 respondents in the United Kingdom, France, and Germany. Results indicate that dimensions of brand personality that are positively associated with consumer brand loyalty vary across brands in the mobile phone category. Furthermore, relative brand identification not only positively affects consumer loyalty, it also moderates the relationship between brand personality and consumer loyalty. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

Who gets promoted? Personality factors leading to promotion in highly structured work environments: evidence from a German professional football club

Much of the research on how human capabilities contribute to labour market success focuses on traditional human capital predictors. However, researchers are becoming increasingly aware of the important role of personality traits in determining individual labour market outcomes, both positive and negative. Using data from young professional football players in Germany, this study investigates the relationship between individual personality traits and cognitive abilities on career success. Our results suggest that individuals who score low on the tendency to be principled but high on cognitive processing speed are significantly more likely to enjoy career success through job promotion.     

Holiday Destination Image and Personality of a Greek Island During an Economic Recession Period and the Intermediate Effect of the Utilitarian and Non-Utilitarian Needs

The research aim of this article is to investigate the relationship among tourists' utilitarian needs, non-utilitarian needs, destination image, and personality of Mykonos Island. The research objectives of this article are twofold: (i) to investigate Mykonos tourists' utilitarian and non-utilitarian needs; and (ii) to examine the degree to which the destination image and personality of Mykonos affect visitors' behavior and to determine whether this influence can be strengthened. Data are collected on the basis of a structured questionnaire. The research results show that destination image and personality have a direct and positive effect on each other and on tourists' utilitarian and non-utilitarian needs. There is no study until now that investigates the notions of utilitarian and non-utilitarian needs of tourists, in terms of destination image and personality of a holiday destination, during the current economic crisis.     

Intrinsic or extrinsic motivations for hospitality employees’ creativity: The moderating role of organization-level regulatory focus

This study predicts that the intrinsic (creative personality) and extrinsic motivators (transformational leadership) reinforce employee creativity and job performance in the hospitality industry. More importantly, the positive moderating effects of organizational regulatory focus (promotion and prevention) on employee creativity are included in proposed model. To test the mode, data (339 employees and 72 supervisors) was collected from 62 Taiwan international hotels in the summer of 2014. A confirmatory factor analysis (CFA) and hierarchical linear modeling (HLM) were conducted to examine measurement model and hypotheses. The HLM results confirmed the effects of individual-level factors. However, an organizational promotion focus only enhances the extrinsic creative motivator. The intrinsic creative motivator was reinforced by an organizational prevention focus. The research findings suggest that hospitality managers should consider both individual- and organizational-level factors simultaneously. Indeed, the organizational goals could be set depending on the features of the department. Further discussions and implications are elucidated.     

带距离限制的双配送中心选址方法

研究了带距离限制的双配送中心选址问题,结合聚类算法、重心法、层次分析法构造了一个解决双配送中心选址问题的算法。首先根据聚类算法思想将整个配送服务区域划分为两部分,再计算出每一个区域的重心,并求出两重心点之间的距离与距离限制的差值,以差值为半径,两重心点分别为圆心作圆。找出两个圆内圈出的符合距离限制的所有备选地点对;若没有符合距离限制的备选地点对,则把半径扩大为原来的1.5倍,重复以上步骤,直至得到符合条件的备选地点对为止。然后结合层次分析法及模糊综合评价法对所有备选地点对进行筛选,得到最佳选址方案。     

资源型城市接续主导产业的选择与研究——以东营市为例

本文以东营为例,分析了资源型城市存在着二元经济结构、产业结构不合理、石油开采难度与成本日益增大等许多现实问题。由此,本文运用因子分析的方法,重点研究了该市未来接续主导产业上的选择问题。